Nixon was in the White House. The Godfather was in the theaters. This was the period of time when Reed Sign Company was at its inception.

Needless to say, Reed Sign Company was officially born as a product of entrepreneural drive.

Together father and sons built the business from the ground up (that includes laying the block and mortar that make up the existing shop). And, letter by letter, sign by sign, customer by customer, Reed Sign Company earned a reputation for craftsmanship, service, and quality.

But every company that competes year after year in a given industry understands that sea changes are inevitable. In the sign business, as in many cases, technology was changing the playing field. Processes that were painstakingly completed by hand before--like creating and setting a letter of specific font on a sign--were now automated, driven by computer precision and finished in a fraction of the time.

As leadership changed hands to the sons, Reed Sign Company moved proactively into the future, investing in technology and state-of-the-industry equipment. This insight, in the face of substantial risk, proved to be a watershed for the company, giving it the power and productivity of a large sign manufacturer while maintaining the quality and service of a small shop.

Today, investment in technology continues to the benefit of the company and its customers. And though the country has seen five more presidents and uncountable more movies since its first sign, the foundation of Reed Sign Company has yet to change: quality, craftsmanship, and service at the best possible price.